I think everyone is apprehensive to spend a lot of money with a new company on the internet. I am no different .theshp is a high-end dealer luxurious watches and other items. After reading the reviews talking to a "real person"in their customer service i made my purchase. The checkout was very easy the customer service was able to answer all of my questions. And in four short days I had my beautiful timepiece. I will definitely use theshop in the future with confidence.